Electronic press kit guide for musicians
Whether you’re an original act emailing promoters to book shows, or a function band wanting to get onto the books of a new entertainment agent, the advice is clear: build yourself a good EPK (Electronic Press Kit)
Once your EPK is ready to send, you’ll be able to find venues and promoters more easily and get your music out there properly. Let’s dive in.
The most important thing to think about when creating an EPK is how it is going to be viewed from the other side of the fence. Put yourself in other people’s positions. What information would you want to see if you were a gig promoter or artist manager? It needs to be clear and to the point, providing all relevant info from the get-go!
What to include in your EPK:
Links to your music
Your website and social media
Press quotes and testimonials
Your contact details
While it is important to include up-to-date contact details for all band members, agents & managers, make sure to specify at least two which are to be treated as the preferred point of contact.
Once you’ve completed your EPK, you have to make it available. Try creating a Dropbox link that you can send, or have a function to make it downloadable from your website.